Building a Competitive Edge from the Inside Out

In today’s competitive economy, organizations are realizing that differentiation is critical to survival and a strong brand can help cut through the clutter. To compete in today’s fast paced landscape, brands must be better from the inside out. Your brand sets you apart, influences perception, builds customer loyalty and attracts talent. Approached strategically and managed well, they are an invaluable asset.

Unfortunately, too many firms believe that branding their business is achieved through logo creation, website development, or other marketing tactics. But thoughtful branding is more than a sum of marketing strategies and tactics. In shaping their brand, companies need to look deeper, and ask some fundamental questions about what the brand stands for and what promise it will deliver. From that understanding, an organization must ensure the culture can support it. The workplace frequently overlooked in supporting a brand. But many successful companies have proven that strong brands grow from within.

Annual Sponsors:

More about our speaker:

Stacy Stout, FSMPS, CPSM | Brand/Marketing Strategist & Founding Principal at BRANDiac Strategies

Stacy knows a thing or two or twelve about enthusiastically building business, relationships and brands. In her previous work lives, Stacy held marketing director positions for two prominent architectural firms and a leading general contractor, in addition to marketing strategist roles for advertising firms and clients. No matter where clients or creatives roam, Stacy is an expert at using her boss lady skills to wrangle the focus to marketing strategy and outcomes. When she’s not busy developing brands and opportunities for clients, Stacy can be found heading up her two kids’ soccer banquets and PTA fundraisers, wine sipping, or simply taking charge of anything in need of leadership.

Learn more about BRANDiac Strategies here.

When: Thursday, May 21

Time: 1:00pm - 2:00pm

Where: Zoom online meeting

For any questions on this program or registration, please contact Janet Heil at [email protected] or 859-630-2068.