Hook, Line and Sinker: Reeling in clients with advertising for marketers

In the A/E/C space, true “advertising” campaigns have traditionally been a rarity. In an industry based on relationships, ads weren’t exactly known for their ROI. But the digital landscape is changing the game and ads may soon be a necessary part of any marketer’s toolkit. Learn some basic ad principles, including developing your hook, writing a great line, and incorporating a call-to-action that gets results. We’ll discuss when to consider digital ads and how to apply advertising principles to your existing marketing.

Presented by:

Amy Hollon, Marketing Communications Manager, Pixels and Ink Studio
Amanda Roehl, Owner, Pixels and Ink Studio

Amy Hollon

Marketing Communications Manager
Pixels + Ink Studio

Digital marketing is no longer optional – even for professional services firms. After spending years as a journalist and then as a digital marketer, Amy brings a unique digital-first focus to writing for the A/E/C industry.

Amy works with traditional B2B organizations to change their excuse of “this is a relationship business” to businesses that can lean on B2C strategies and increase digital leads that impact their bottom line.

Amy brings those talents to clients nationwide, teaching marketers and other A/E/C professionals how to best utilize digital marketing to drive leads and ultimately revenue. Amy’s focus is on the practical side of the website – turning visitors into leads.

Amanda Roehl

Owner, Chief Idea Generator
Pixels + Ink Studio

You have a need. Amanda has an idea. Often referred to as “Chief Idea Generator,” Amanda serves dozens of A/E/C industry clients throughout the United States as a fractional-CMO, helping businesses develop the marketing ideas and capacity they need to move their companies forward.

Amanda combines 20 years of design experience with intimate knowledge of the professional services industry. She is past president of SMPS Cincinnati, has presented at SMPS-events nationwide, and produced award-winning work.

As a fractional-CMO, Amanda’s experience is wide-ranging and includes brand development, graphic design, online presence, marketing initiatives, and client relationships. The breadth of her expertise gives Amanda better insight into the big picture – helping companies quickly understand where they are lacking and how to easily find the best returns.

Agenda
3:00 pm - Registration and Networking
3:30 pm - Program Promptly Begins
4:30 pm - Program Ends

Tickets
Members: Free
Guests: $10

Attendees who register the day of the event will be charged a $10 late fee.