In today’s digital age, video has become a crucial tool for marketing and business development professionals in the AEC industries. Join us for an engaging and interactive session as we break down the entire video production process, from initial concept to the final masterpiece. Whether you’re looking to enhance your brand visibility, drive more qualified leads, or humanize your company’s story, video is one of the most effective strategies to achieve these goals.

During this presentation, we’ll cover the step-by-step journey of creating impactful videos, including pre-production planning, production execution, and post-production refinement. We’ll also discuss key challenges marketing professionals face when creating and managing video projects, especially when considering in-house vs. outsourced video production. With real-world examples and practical insights, you’ll leave with actionable strategies to maximize video’s potential for your company and clients.

Learning Outcomes:

• Understand the key phases of video production and how each phase contributes to project success.
• Learn how to create a compelling story that resonates with the audience.
• Gain insights on creating and managing video projects, whether in-house or with an external production partner.
• Explore essential equipment and software for in-house video production.
• Discover tips and tricks to effectively market your video content to drive engagement and growth.

About Our Speaker

Ian Murray
President, SpotOn Productions

Ian Murray leads SpotOn Productions in their vision to be the preferred creative production resource for business organizations in the greater Cincinnati/Dayton market.

Ian grew up in the video business; his first paid gig was working for a community television station while in high school. After pursuing a Tel-Com degree at Indiana University, he received a BA in business from the University of Phoenix. He joined MMR in 2004, producing, shooting, and editing; helping businesses connect with their customers and employees. He has been involved in many Telly Award winning projects including the Bronze Telly won as Producer for the Jeffery Thomas Hayden Foundation video.

Ian’s skills and talents help him to relate to and communicate with people, attracting talent to their team and clients to their roster… vital to creating engaging productions that are spot on with the client’s communication goals.

Agenda
3:00 pm - Registration and Networking
3:30 -4:30 pm - Program 

Sponsors

CPSM CEU
1 credit hour

Tickets
Members: Free
Guests: $10

Attendees who register the day of the event will be charged a $10 late fee. Registration will close at noon on Nov. 13.