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Strategic Marketing Systems for AEC Firms: Tools, Tactics & Time-Saving Techniques
Strategic Marketing Systems for AEC Firms: Tools, Tactics, & Time-Saving Techniques
Whether you're managing marketing for a lean team or juggling competing deadlines across departments, keeping content cohesive and timely is a constant challenge in the AEC space. This session focuses on strategic planning and smart systems that help marketers streamline workflows, maintain consistency, and build content that supports business development goals.
You'll learn how to:
- Build and maintain a content calendar to reduce last-minute chaos
- Align messaging with firm-wide priorities across digital and print channels
- Use the right tools for the job - like when to choose Canva over InDesign
- Coordinate scheduling across platforms like social media, websites, and email
- Develop a system for keeping content moving even when demand piles up
This session emphasizes planning, strategy, and scheduling because in AEC, interruptions are part of the job. From engineers to sales teams to seller-doers, last-minute requests often come flying in as people are heading out the door. Having these systems in place means that even when you drop everything to accommodate last-minute requests, as marketers inevitably do, you can rest easy knowing the rest of your content is already handled, scheduled, and on track.
Erica Larson
Principal and Co-Owner, Pixel Power
Presented by Erica Larson, Principal and Co-Owner of Pixel Power, who spent years in AEC marketing before launching her firm. She now supports industry professionals with content strategy, web design, and marketing systems built to withstand real-world pressures.
Agenda
12:00 pm - Program Promptly Begins
1:00 pm - Conclusion of Program
Sponsors
CPSM CEU
1 credit hour
Tickets
Members: $10
Guests: $15
Attendees who register the day of the event will be charged a $10 late fee.
Tickets
$10.00 Member Ticket
$15.00 Guest Ticket
$25.00 after 11:00 am December 2
$10.00 SMPS Member - Other Chapter
