HRC: How to Network, Learn, and Lead at SMPS Heartland Regional Conference

The SMPS Heartland Regional Conference (HRC) is more than just a conference — it’s one of the Midwest’s premier opportunities for A/E/C professionals to connect, learn, and grow. But how do you truly maximize the experience?

Join SMPS Greater Cincinnati for a dynamic combined Programs + Education event focused on helping attendees prepare for HRC in Cincinnati. From first-time attendees to experienced professionals, this conversation will explore how to navigate the conference strategically, build authentic connections, identify the most valuable educational sessions, and leverage HRC for long-term professional growth. This panel brings together experienced industry leaders and former chapter presidents, to share lessons learned, conference tips, and actionable advice to help you get the most out of your HRC experience.

For those of you outside of the region, we will have a virtual option for you.
*Please note, the virtual option will ONLY be available to Chapter Members and Guests outside of Cincinnati.

Come ready to learn how to show up with purpose, confidence, and a game plan for one of the region’s most impactful A/E/C events.

After the panel discussion, please feel free to join us for Happy Hour at The Filson Queen City Kitchen & Bar
As a part of your registration, your first two drinks will be on SMPS!

We understand parking can be a challenge downtown. We encourage you to explore the best parking option for you, and we will also provide a map of parking suggestions during the event reminder email.

AGENDA:
3:oopm - 3:30pm: Check-In & Networking
3:30pm - 4:30pm: Panel Discussion
4:30pm: Happy Hour at The Filson

Our Moderator:

Nancy Goins, N2G Consulting

Our Speakers:

Lisa Koressel, Senior Director of Marketing, Skanska

Lisa Koressel, CPSM is a Senior Marketing Director for Skanska USA Building. Since joining Skanska in 2011, Lisa has helped increase local market share year after year, growing from 19 to 100+ employees. She currently oversees marketing efforts for the Central and Southeast regions, as well as Skanska’s program management arm, Skanska Integrated Solutions. Lisa leverages her background in education to develop internal training programs to strengthen sales culture, interview coaching and preparation, brand compliance, inclusive leadership and people management.

Amanda Roehl, Owner, Marketing Consultant, Pixels+Ink Studio

Amanda brings 20 years of experience in graphic design and marketing strategy to AEC clients nationwide. She founded Pixels and Ink in 2017 after years of working in and alongside the built industry, and that insider perspective shapes everything the agency does. With degrees in Construction and Architecture, Amanda understands both the details and the bigger picture of complex projects. She combines strategy, design, and industry insight to help clients communicate more clearly and effectively.

Melissa Lutz, Principal, Champlin EOP

Melissa Lutz is a Principal and member of the Board of Directors at Champlin | EOP. Since joining the firm in 1992, she has helped lead its growth and became the first non-architect shareholder in the firm's history. Melissa leads firmwide strategy, marketing, communications, business development, and community engagement initiatives. A nationally recognized leader in AEC marketing and business development, she is a Past President of the Society for Marketing Professional Services (SMPS) National Board, SMPS Foundation, and Greater Cincinnati Chapter. Melissa is a frequent national speaker and co-author of A/E/C Business Development: The Decade Ahead, with expertise in business development, influence, and decision-making. She is actively involved in numerous professional and community organizations, including the Northern Kentucky Chamber of Commerce Women’s Initiative, the Association for Medical Facility Professionals (AMFP), and CREW Greater Cincinnati, and remains committed to advancing leadership, professional development, and community engagement throughout the region. 

Jason Weier, Manufacturers Representative, Curnayn Sales

Jason L. Weier is a Manufacturers Rep for OH and KY with Curnayn Sales. He is motivated, creative, and focused Sales Professional with 23 years of success in developing strong professional relationships across industry lines.  Combine exceptional interpersonal skills with customer focus to identify need and creatively develop sales strategies that increase market share. I’ve had the privilege of being with SMPS for 11 years.

Eric Anderson, Senior Vice President, Director of Operations, KZF Design

Eric Anderson, AICP, CPSM is Senior Vice President, overseeing company operations at KZF Design. In this role, Eric guides firmwide strategy, operational excellence, and cross-disciplinary collaboration, ensuring KZF continues to deliver thoughtful, client-centered design solutions.

Technically trained as an Urban Planner, Eric applies his ability to create a broad vision for communities to the strategies of our marketing and business development practices. His graphics and communication skills are used to reach all our diverse clients in all markets. He also holds a Certification in Marketing Professional Services (CPSM) from the Society for Marketing Professional Services (SMPS).

Platinum Sponsor:

Gold Sponsors:

Silver Sponsors:

Please contact us at [email protected] to learn how you can support this or future programs.

CPSM CEU
1 credit hour

For any questions on this program or registration, please contact Sam Rossell at [email protected]. 

Online registration closes at 4 pm on 9/21/2026.