Talent Branding for Recruitment and Retention with Ingenuity Marketing Group!

Keeping great people is just as critical as recruitment, because unfortunately many AEC professionals make lateral moves throughout their careers. Culture and opportunity are vital to retaining talent and getting referrals to candidates. In this webinar, we'll talk about the primary elements of talent branding that marketing and growth professionals are often responsible for, and why sometimes your role is too narrow to support a strong recruitment and culture structure. The objective isn't to take over HR, but to apply branding techniques to the entire talent ecosystem. Learn where marketing, internal communications and growth leaders can align to create a happy and engaged team, especially through constant change. Recommended attendees are marketing leaders, project managers and firm leadership. Walk away with clear action steps to develop a stronger talent brand and sustain your team!

Speakers:

Dawn Wagenaar

Principal, Ingenuity Marketing Group

Dawn Wagenaar is Principal of Ingenuity Marketing Group (since 2005) and a brand strategist for professional service firms across the US. She has led marketing and growth projects in collaboration with A/E/C in-house professionals for more than a decade. Dawn speaks regularly to professional groups about the importance of branding, client experience and how to align marketing with business goals. She has written articles for SMPS The Marketer Journal and the Engineering Management Institute.  [email protected]

Christine Nelson

Communications Consultant, Ingenuity Marketing Group

Christine Nelson is a Communications Consultant and reputation strategist with Ingenuity Marketing Group. She has more than 25 years of experience in written and spoken communications and leads Ingenuity's content team.  Christine is currently the Programs Co-Chair for SMPS Twin Cities. She will present on branding differentiation in proposals with Dawn Wagenaar at the SMPS Heartland Regional Conference in September. 

Agenda
12:00 pm - Program Promptly Begins

Sponsors

CPSM CEU
1 credit hour

Tickets
Members: $10
Guests: $15